bet365 & Playtech Boost U.S. Live Casinos
New studios open in PA and NJ for 2026 expansion
bet365 and Playtech have launched a significant strategic initiative in the U.S. live casino market by unveiling dedicated live studio facilities in Pennsylvania and New Jersey, designed to deliver bespoke dealer-driven gaming to licensed players. The expansion underscores both companies’ commitment to the regulated online gaming environment and reinforces their ambitions to compete more aggressively in key states following recent regulatory momentum. As operators increasingly invest in localized and premium live content, this partnership signals a broader trend toward tailored player experiences in regulated jurisdictions.
The new studios combine advanced streaming technology with professional table hosts, enabling a high-quality, interactive experience that aligns with evolving player expectations. By focusing on two of the most dynamic regulated markets in the U.S., bet365 and Playtech are positioning themselves to set new benchmarks for live dealer content and operational excellence. Analysts believe this collaborative effort could influence how rival operators and suppliers approach live gaming deployment throughout 2026 and beyond.
Industry insiders say that local market expertise, compliance infrastructure, and scalable live operations are key differentiators as the U.S. continues to represent one of the fastest-growing segments in global iGaming. With live casino proving to be a major driver of engagement and revenue, the timing of this expansion reflects a strategic alignment with emerging demand patterns and competitive pressures. Both companies emphasize that these launches are just the first phase of a broader roadmap aimed at elevating player experiences and fortifying their footprint across North America’s regulated landscape.